You’d think building a website with 42 pages, 34 events, and 15 products for a team spread out across 4 countries would take a year and a day, but with plenty of inspired brainstorming sessions via Skype, loads of caffeine, and a strong collective passion, we pulled it off in just 4 1/2 months.
The School of Embodied Flow™ encompasses so much more than just yoga- It is an integrative blend of hatha yoga, somatic movement, tantric philosophy, Body-Mind Centering®, movement meditation and transpersonal psychology, that, at its core, provides the foundation for a life-long journey of awakening. Co-creators Tara Judelle and Dr. Scott Lyons are the tireless visionary jet-setters leading countless workshops, teacher trainings, retreats and immersions around the globe every year, bringing hundreds of students into a life of flow. One of our main goals with the site design was to evoke the physical/metaphysical quest that is Embodied Flow™, moving site visitors through different landscapes of both environment and body right on the screen. Through dynamic full-width parallax scrolling, inspired language, and the striking photography of Gina Cholick, EMBODIEDFLOW.COM does just that. The site also details the school’s entire curriculum, current and upcoming events, and allows students to apply and sign-up for courses and mentorship programs directly on the site.
WHAT I DID: RESPONSIVE WEBSITE BUILD + CONTENT DEVELOPMENT & EDITING + DOMAIN TRANSFER + E-COMMERCE SETUP
A celebration of beauty, Nectar is a chain of boutique stores in NY's lush Hudson Valley boasting handmade wares from artisans around the globe. Most of the goods are Fair Trade, supporting women's cooperatives and social programs such as tree planting initiatives, aids research, well building projects, healthcare + education. I managed sales, marketing and e-commerce for all of Nectar's stores (3 brick and mortar + an online store) for 5 years, increasing annual sales by 217% across all sales channels.
In 2015 I helped relaunch SHOPNECTAR.COM on a new platform (Shopify), migrating about 3500 products along the way. I designed the homepage wireframe structure, header + footer, helped build out the site's navigation hierarchy, designed + wrote all of the content for the supplemental pages (About Us / Blog / Careers / Shipping & Returns / Privacy & Security / Order Wholesale, etc). I helped organically increase mobile traffic by 61% + local NY web traffic by 26% solely through search engine optimization (SEO) within the first six months of going live. I researched + integrated various back-end e-commerce management solutions including: multi-level reporting, inventory tracking, order management systems, automated order status updates, pre-orders + abandoned cart recovery features.
As marketing manager, I helped shape the company's voice + brand identity. I designed various web-based + physical branded content, marketing campaigns + promotional materials ranging from email newsletters, homepage content + automated customer notification emails to print ads, postcards + signage. I also styled, photographed + wrote descriptions for hundreds of products, always employing effective SEO tactics to boost traffic.
WHAT I DID: WEBSITE MIGRATION + COLLABORATIVE SITE DESIGN & NAVIGATION + E-COMMERCE MANAGEMENT SOLUTIONS + PHOTOGRAPHY + GRAPHIC DESIGN + CONTENT CREATION + CUSTOM EMAIL SETUP + PROMO CARD & FLYER DESIGN
*Please note: much of what you see on Nectar's current site no longer reflects my graphic design work. To see my graphic design work for Nectar please click here.
There are few people we encounter in this life that bring magic into our world. Lindsay Aya McGowen is one of them. She is an artist, a gifted spiritual healer, and intuitive channel deeply committed to her clients' evolution. She provides specific detailed guidance to help clients reach their deepest goals + desires. Having experienced personal readings with her, I can testify that her work is potent, uplifting and profoundly restorative. LINDSAYMCGOWEN.COM is a portal into her one-on-one sessions, workshops and private retreats. Together we designed the painterly, textured imagery on her homepage and inside page banners to reflect her aesthetic as a visual artist. I then used that art to create promo cards and flyers to expand upon her marketing efforts.
A Hudson Valley yogini focused on bringing wellness to the community, Elizabeth Gross' website was designed to inspire the deepening of practices that support us to heal + thrive holistically. DHARMAWAKE.COM showcases Elizabeth's core modalities of Thai yoga therapy, hatha yoga, women's radical self care, and nature reconnection. Elizabeth brings this ancient wisdom to clients throughout upstate New York, NYC and beyond. Her website features upcoming retreats, workshops and classes as well as her gorgeous blog, and offers an array of products from her apothecary line Selkie Botanica. Her site also integrates scheduling directly into her personal calendar, making it a breeze for clients to self-book private appointments in real-time and for her to manage them.
WHAT I DID: LOGO DESIGN + RESPONSIVE WEBSITE BUILD WITH E-COMMERCE + PHOTO EDITING + CONTENT CREATION + CUSTOM EMAIL SETUP + SCHEDULING INTEGRATION
Doug Cullen is a Hudson Valley legend best known for his 15 year-old sourdough starter, community organizing + commitment to sustainability. He lovingly pays homage to the slow food movement with his mobile pizza business Itsa Pizza Truck and his signature 2-day wild fermented pizza dough, topping it with local grass-fed cheeses, meats + seasonally abundant produce. We created his SEO-rich website ITSAPIZZATRUCK.COM to boost his catering business for private events and weddings, offer a rotating seasonal menu, and sell mobile pizza trailers to other entrepreneurs. In the first year that his site went live, Doug went from booking just 3 events the previous season to a whopping 23 events (plus several that he had to turn away). To boot, every single client found Itsa Pizza Truck through web searches! (Not a single booking was from word-of-mouth.) You can find Doug at local flea markets, farm parties and loads of weddings, his veggie-oil-fueled pick-up truck and mobile pizza oven always in tow.
WHAT I DID: LOGO REDESIGN + RESPONSIVE WEBSITE BUILD + PHOTOGRAPHY + CONTENT CREATION + CUSTOM EMAIL SETUP + CONTINUOUS AD RETARGETING CAMPAIGN + PROMO CARD DESIGN
Dr. Scott Lyons (PhD, MS, MFA, CHT, BMCP/T, RSMT, SME, BMCP, IDME, SEP, CST, BFA, RYT-500), as you can tell from his exhaustive list of post-nominal letters, is a very accomplished man. And so the task of organizing his many credentials and services into a coherent and navigable website at first felt inconceivable. But we did it: DRSCOTTLYONS.COM is a window into his holistic approach to wellness as a Clinical Psychologist, Mind-Body Medicine Practitioner, Embodied Flow™ Yoga Co-Founder and Teacher, Craniosacral Therapist, Reiki Master, Mindfulness-based Executive Coach, Clinical Hypnotherapist, Somatic Experiencing Practitioner, Infant Developmental Movement Therapist and Educator, and so much more.
WHAT I DID: GRAPHIC DESIGN + RESPONSIVE WEBSITE BUILD + CONTENT LAYOUT + CONTENT CREATION & EDITING + CUSTOM DOMAIN & EMAIL SETUP
Remaining true to her roots, Anika Choy-Kee's holistic approach to her mind-body Pilates practice extends one step further towards a truly soul-nurturing experience. With 650+ hours of training and years of experience in the Pilates Method, Anika has gained a wisdom that continues to grow with each session and practice. Her site CORENATUREPILATES.COM is a simple and clear expression of her offerings that gives clients an introduction to the principles of pilates and allows them to easily book a session.
WHAT I DID: RESPONSIVE WEBSITE BUILD + CONTENT LAYOUT + CONTENT EDITING + CUSTOM DOMAIN & EMAIL SETUP
My work with Polly and Brian of Bonticou Ducks started with a logo redesign, development of a new Community Supported Agriculture (CSA) program to offer locals monthly pick-up of their pastured heritage breed poultry, a flyer and promo card design for their holiday bird, and finally a website redesign on SquareSpace. My main goal for BONTICOUDUCKS.COM was to create an easy-to-manage website that these hardworking farmers could update on their own with seasonal tasting and market events while simultaneously selling CSA shares and new gourmet prepared food items as they developed them. I also added a newsletter sign-up form in the footer to seamlessly funnel emails of interested clients to their MailChimp account.
WHAT I DID: LOGO REDESIGN + RESPONSIVE WEBSITE BUILD + E-COMMERCE SETUP + CONTENT DEVELOPMENT & EDITING + STOCK PHOTO SOURCING + DOMAIN TRANSFER