A celebration of beauty, Nectar is a lush boutique store in the mid Hudson Valley boasting handmade Fair Trade wares from artisans around the globe. For 5 years I managed sales + marketing for Nectar's 4 stores (3 brick-and-mortar + an online store), helping to significantly shape the company's voice + brand identity. This is a sampling of promos I designed for the website, newsletter + various marketing efforts.
